SCUM MANIFESTO contexts 19
expression and counter-information, as popularised in counter-culture press: “Thanks to video, make your television yourself” or “Open your eyes, break the television”. 9 The manufacturers’ con-sumer target was originally the general public: “amateurs of fam-ily and tourism coverage, 16 mm or Super 8 film users”. 10 Adver-tising slogans advocated video’s accessibility, and insisted on the equipment’s easy use, light weight and reliability. But the prices remained too high to meet this market and eventually it was in-
9 Vidéo-info, n° 6, 1974, non-paginated (reproduced p. 22).
10 Anne-Marie Duguet, Vidéo, la mémoire au poing, Paris, Hachette, 1981, p. 22.
Leaflet of the Sony “Portapak” video camera. Copy of Delphine Seyrig entrusted by her nephew Fabian Seyrig.